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Podcast #403: A Better Way to Network | The Art of Manliness

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Networking. You’re told it’s something you need to do to advance your professional life, but the tactics most “networking professionals” suggest either don’t work or make you feel icky and awkward.

My guest today argues that you don’t have to go to networking events or hand out business cards left and right to network effectively. You just need to realize you’re already embedded in a really effective network right now.

His name is David Burkus. He’s a professor of leadership and the author of the book Friend of a Friend: Understanding the Hidden Networks That Can Transform Your Life and Your Career. Today on the show, David shares what’s wrong with most traditional networking tactics and why they’re not really effective. We then dig into the power of the network you already belong to. David explains what dormant weak ties are, why it can be beneficial to silo yourself off from others, how to balance siloing with connecting, and how to turn work-friends into friend-friends and friend-friends into work-friends. Lots of great counterintuitive insights in this episode.

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