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How Movie Trailers Are Created | Vanity Fair

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Movie marketing expert and creative director Jessica Fox takes us through the steps of creating a successful movie trailer. From the collaborative process that takes place between filmmakers, studios and creative agencies to audience testing, she breaks down how each play a role in deciding how much is shown, what stories are told, and why trailers tease missing scenes from the film’s final cut.
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How Movie Trailers Are Created | Vanity Fair
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Drama

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